My fall online class: Cultivating your client list

September 10th, 2007

Not sure how to beef up your freelance client list? Or how to find a freelance client in the first place? I can help. Starting Tuesday, October 16, I’ll be teaching a four-week online course through the Editorial Freelancers Association, called Cultivating Your Client List (scroll down to second class in list). I offered this class last fall, and now it’s back by popular demand.

Here’s the course description:

Most editorial freelancers will tell you they get their clients by word of mouth. But the savviest freelancers know that harvesting clients is the fastest route to success. In this class, we’ll discuss ways to develop a niche, target dream clients, weed out deadbeats, and shamelessly self-promote (even if you’re an introvert). Whether you’re a writer, editor, indexer, or designer, this course will show you how a little planning and chutzpah can go a long way toward growing your client list.

The lessons I’ll be posting online (in a nifty Yahoo! group, where students can ask questions at their leisure!), cover these points and then some:

• Exactly what makes a “good” client?
• And how do I go about finding them?
• How about weeding out the duds?
• What details should I stipulate in my contracts?
• How do I cold-call a company I want to freelance for?
• When should I follow up (and how can I do so without sounding like a stalker)?
• What should I do if a client changes the project parameters, or stiffs me, or goes out of business?
• How should I structure my freelancer or contractor resume?
• How else can I promote myself on the cheap?

Course logistics:

When: Tuesdays, October 16 through November 6 (four online sessions)

Where: Your computer

Fee: EFA Members $125 / Nonmembers $150

Register: Here

Questions? Contact me

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